Crypto billionaire Justin Sun will fly on Blue Origin’s next space tourism launch

Four years after he paid $28 million for a spacecraft seat, Justin Sun will finally fly to the final frontier.

In June 2021, Sun — the billionaire founder of the blockchain platform Tron — won an auction for a seat aboard Blue Origin’s first-ever crewed spaceflight.

That mission launched on July 20 of that year, carrying Blue Origin founder Jeff Bezos and three other people to and from suborbital space on the company’s reusable New Shepard vehicle. Sun was not on board, however; he had to back out due to scheduling conflicts, the company said at the time.

Sun had not identified himself as the winning bidder when that flight lifted off. The big reveal came in December 2021, when the crypto billionaire went public and said he now planned to fly in 2022 with five other “space warriors.”

That didn’t happen, either. But Sun’s long-deferred spaceflight is now just around the corner: He is officially on the manifest for NS-34, New Shepard’s next human spaceflight, Blue Origin announced on Monday (July 21). The company has not yet disclosed a target launch date for the flight but is expected to do so soon.

Here’s a brief profile of the 34-year-old Sun and his five NS-34 crewmates, using information provided by Blue Origin.

• Arvinder (Arvi) Singh Bahal, a real estate investor and adventurer who was born in India but is a naturalized U.S. citizen. He has visited every country in the world, as well as both the north and south poles.
• Gökhan Erdem, a Turkish businessman, photographer and space enthusiast who “dreams of one day traveling to the International Space Station and possibly even beyond,” Blue Origin wrote.
• Deborah Martorell, a journalist and meteorologist from Puerto Rico who has taken a microgravity-inducing airplane flight and reported on a number of space missions, including NASA’s Artemis 1 moon flight. She’s also a Solar System Ambassador for NASA’s Jet Propulsion Laboratory and the U.S. National Oceanic and Atmospheric Administration.
• Lionel Pitchford, an Englishman who has long lived in Spain and traveled the world. After losing his sister and her family in a 1992 plane crash in Nepal, he founded a nonprofit in the nation devoted to helping disadvantaged children. Pitchford has also run an orphanage in Kathmandu for the last 30 years.
• James (J.D.) Russell, an entrepreneur who founded the venture capital firm Alpha Funds. He also established the Victoria Russell Foundation, a nonprofit that honors the memory of his deceased daughter by “supporting children’s education and assisting the families of first responders,” Blue Origin wrote. Unlike the other NS-34 passengers, Russell is not a spaceflight rookie; he flew on the NS-28 mission in November 2024.
• Justin Sun, who is worth about $8.5 billion, according to Forbes. In addition to his Tron work, Sun is the ambassador and former Permanent Representative of Grenada to the World Trade Organization and serves as an advisor to the HTX crypto exchange. “A protege of Alibaba’s Jack Ma, Sun was featured on the cover of Forbes Magazine in April 2025, where he was recognized as one of the most dynamic and outspoken figures in crypto and earning the moniker ‘Crypto’s Billionaire Barker’ for his bold approach to innovation, advocacy and industry leadership,” Blue Origin wrote. Sun’s winning $28 million bid for the New Shepard seat in 2021 was donated to Club for the Future, Blue Origin’s education nonprofit.

NS-34 will be the 14th crewed New Shepard flight to date, and the fifth such mission of 2025. The most recent, NS-33, lifted off on June 29.

New Shepard missions fly from Blue Origin’s launch site in West Texas, near the town of Van Horn. Each one lasts 10 to 12 minutes from launch to the parachute-aided touchdown of the New Shepard crew capsule. (New Shepard’s rocket also comes back down to Earth for a safe landing and eventual reuse.)

New Shepard is an autonomous vehicle, so the passengers can sit back and simply enjoy the flight. That experience includes a few minutes of weightlessness and great views of Earth against the blackness of space, from an altitude of more than 62 miles (100 kilometers).